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BRAND

Historically ranchers have branded their cattle to prove ownership and responsibility.  Every cut of beef from Authentic Beef Ranches carries the brand of the rancher that produced it.  They "put their name to it"; to every cut of beef.  They produced the beef from their cattle, on their ranch, in a manner that was right and that they are proud of, and so they "sign their name to it" by placing their brand on every package to provide you the peace of mind in knowing the exact ranch where every steak, roast and hamburger you enjoy comes from, and the assurance that the rancher that raised it truly cares, did it right, and therefore was willing to “sign their name to it”. 

~Mike and Shannon